Sales Lead: In June 2023, Laura Merritt joined Diageo as the CMO of its beer business and the SVP of its convenience business. Merritt joined from Tacombi, where she was most recently a president. Before her hire at Tacombi, she was the marketing, new ventures, and innovation VP at KIND. The company will likely: Implement additional strategy shifts Ramp up spend Conduct agency reviews Target demographic:  Millennials and Gen-X ...

Media Sales Lead: VistaPrint recently launched a campaign made by Ryan Reynolds' Maximum Effort. The campaign shows the wide variety of the custom marketing services VistaPrint provides. It also seamlessly fits VistaPrint with a made-up brand (Dragon Jerky - but don't worry; no dragons were harmed) and Wrexham. VistaPrint recently expanded its partnership with Wrexham, which has lately been on a pre-season US tour. The company was the club's sleeve sponsor in 2022 but has now elevated to i...

Sales Lead: In Q4 2023, J&J Snack Foods's SuperPretzel will launch a new food service and retail snack products. The brand is also testing a new campaign in the Atlanta market. Parent company J&J has also been relying on acquisitions for growth. For example, last summer, it acquired Dippin' Dots. The brand will likely: If the test goes well, SuperPretzel will likely expand the aforementioned regional campaign, "Let the Kid Out," into other areas. Return to high...

Sales Lead: T. Marzetti recently launched a campaign to promote its eleven new flavors. The Shipyard, T. Marzetti's creative and media AOR since July 2022, created this campaign and dubbed it, "It Simply Sells Itself." The campaign features Paul Scheer, a new influencer partner, actor, podcaster, and producer. The campaign rolled out across various traditional and social media channels such as TikTok and Instagram. T. Marzetti will also share exclusive behind-the-scenes footage an...

Sales lead: Reach out if you can help this company promote its new product.  SunButter is promoting its new Jammies Crustless Sandwiches with a campaign.  The sandwiches, which SunButter markets as a healthy option, are whole-grain, nut-free, and protein-rich and contain sunflower-seed butter.  The campaign is headlined by a 30-second hero spot with 15- and 7-second versions.  The creative will be supported across OTT, CTV, and paid social.  It worked with Humanaut on the ads. ...

Sales lead: Reach out if you can help this company build initial awareness.  Pawlicy Advisor appointed 5W as its PR AOR in August 2023. The agency is tasked with media strategy and boosting brand awareness.  Pawlicy operates an independent pet insurance marketplace. Target demographic: Pet parents The company will likely: Build out its agency roster Increase ad spend Experiment with additional ad channels Digital and social insights (digital ad spend, effectiv...

Sales lead: The acquisition may lead to higher ad spending and & agency hires. Alpha Foods (AF) has been acquired by Livekindly Collective. The financial details have not been disclosed.  Livekindly's DMs believe this will improve its market positioning and boost its presence in the US.  AF's snack foods are sold at over 11k retail locations nationwide.  Target demographic: Millennials seeking plant-based options The company will likely: Increase ad spend Seek new ...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Brex hired Scott Holden as CMO in August 2023. Holden previously served as ThoughtSpot's CMO.  At ThoughSpot, Holden was responsible for demand generation, growth, sales enablement, communications, and PR.  Target demographic: Businesses that need financial services The company will likely: Increase digital ad spend Try new ad channels Build out its agency roster Digi...

Sales lead: The new leadership structure could lead to spend shifts or agency reviews. Tennessee Titans (TT) restructured its leadership team and chief marketing & revenue officer Gil Beverly is no longer with the team.  It is unclear if TT plans on naming a new CMO.  Marketing VP Kate Guerra appears to be the team's reigning top marketer. We will be sure to update you as soon as any news surfaces. Target demographic: Male millennial & Gen-Z football fans The organization ...

Sales Lead: Jacuzzi recently selected SproutLoud as its all-in-one digital marketing and channel marketing partner. In order to make it easier for its dealers to order, promote, and therefore sell new products, SproutLoud will focus on building better MarTech solutions, tracking key performance metrics, revealing ROI, and measuring success. SproutLoud's responsibilities include supporting Jacuzzi's dealer marketing portal, digital marketing for dealers, e-Commerce-like ordering, marke...