Sales lead: This shift will affect the company's marketing strategy & agency roster.  Wayfair's CMO, Bob Sherwin, is retiring in August 2023 after two and a half years. The company selected current chief people officer Paul Toms as Sherwin's replacement. Toms has been with the company since 2008.  He will now lead all of Wayfair's marketing operations.  Target demographic: Gen-X & millennial women  The company will likely: Keep moving ad dollars from TV to digital ch...

Sales lead: This looks like a great opportunity for both sellers & agency readers.  Paris Baguette (PB) hired Cathy Chavenet as SVP & marketing head earlier this year.  Chavenet most recently served as marketing VP of Duck Donuts.  The company also named Alyssa Martin marketing, creative, & strategy director. Plus, it appointed Britany Pyles as digital marketing manager.  In other news: PB is currently ramping up its expansion efforts.  By the end of 2023,...

Media Sales Lead: Lowe's is adding Petco shop-in-shops at 300 rural locations by the end of 2023 through a new partnership. The shops will offer stock food, supplies, flea & tick treatments, and Petco's private-label products and brands. Plus, Petco's Vetco Clinic will provide vaccines, microchipping, and preventive medicine once a month at some of these locations. This is part of Lowe's ongoing efforts to better support farm and rural needs.  Key Lead Takeaways: Lowe's will likely release...

Sales lead: Get in touch as soon as possible to get your pitches in.  Cotton recently announced it is reviewing its creative account. Adam&EveDDB, which picked up the account in 2003, is defending.  Joanne Davis Consulting is handling the review for Cotton.  Target demographic: Millennials with a female skew The company will likely: Make additional agency changes after the creative review Release fresh creative work/campaigns Increase ad spend Broadcast insigh...

Sales lead: This company signals it will focus more on marketing going forward by creating this position.  OverDrive appointed Jennifer Leitman as its first-ever CMO in July 2023. Leitman joins from Preserve Partners, where she served as marketing SVP. In this new position, Leitman is tasked with leading all marketing efforts and boosting brand awareness & engagement.  Target demographic: Libraries & school systems that need ebooks, audiobooks, magazines, and other online conte...

Sales Lead: Pet supplier Cat's Pride (CP) recently appointed Two by Four as its AOR. The agency will focus on bolstering CP's brand visibility to increase national sales. The brand will likely: Launch a new campaign Continue increasing spend Seek additional new agency partners Target demographic:  Gen-Z and millennial pet parents Additional spending insights: Digital and social insights (digital ad spend, effectiveness, impressions, and perf...

Sales Lead: Rebel Creamery recently launched a National Ice Cream Day to show how much happier ice cream can make people happier when they're down. TDA_Boulder, Rebel's creative and media AOR since November 2022, made the new campaign, titled "Feel Better Ice Cream." This is the second iteration of Rebel's first major multi-channel brand awareness initiative. The campaign rolled out across connected TV (CTV), YouTube, digital, social, Spotify, geo-fenced mobile, rich media, shopper ...

Sales Lead: SKIMS, Kim Kardashian's apparel company, just landed a $270m funding round led by Wellington Management. This funding leaves SKIMS's valued at $4b. The funds will reportedly go toward adding to SKIMS's product range and making a foray into men's clothing. SKIMS also plans to earn $750 in sales this year and open flagship stores in LA and NYC in 2024. The brand started out as a shapewear option but has since added loungewear and swimwear as well. SKIMS started investi...

Sales lead: These DM shifts will affect the company's marketing strategy & agency roster.  Victoria's Secret (VS) recently promoted several of its DMs. Greg Unis, who has been the chief growth officer for about a year, is now the brand president.  It also elevated Beth Hagey and James Rozewski to marketing VPs.  Both Hagey and Rozewski previously served as marketing AVPs.  We told you about VS's fashion show's new format in May.  Target demographic: Gen-Z & millennial women...

​​​​​​Sales Lead: Babies "R" Us (BRU) is working on a comeback in the US, having recently opened its first rebooted store. The store includes several experiential components such as a Stroller Track test drive, nursery design, gift registry, and photo opportunities. Reportedly, the company has already found lots of success with this revival. The brand will likely: Ramp up localized ad spend in areas into which it is expanding retail locations This will involve mor...