Sales Lead: The CW Network selected Chris Spadaccini as its new CMO Spadaccini joined from CAMP, where he served in the same role, spearheading the company's marketing by targeting young families via various immersive themed experiences, programmed activities, and curated merchandise. He is also credited with playing a key role in building HBO's iconic brand. Having been Warner Media Entertainment's CMO, Spadaccini reportedly marketed a portfolio of category-leading brands such ...

Sales lead: CMO hires commonly lead to spend shifts and agency appointments.  Kobiton named Matt Klassen CMO in December 2022. Klassen joins from Parasoft, where he held the same position. Sean Barry joined the company as CEO in November 2022.  Barry most recently served as COO of Rent.  Kobiton's target demographic: Businesses that need app testing services The company will likely: Increase digital ad spend Invest in new marketing channels ...

Sales lead: Get in touch to help this university build awareness.  University of Southern Indiana (USI) created a new position by naming Claire Bosma CMO, effective February 1st, 2023.  Bosma brings agency experience from her most recent position as strategy director of Ten Adams.  She is responsible for developing a marketing strategy to build regional and national awareness for the university. **We have not been able to confirm Bosma's email address. Please reach out to USI's...

Sales lead: This promotion will affect the chain's marketing strategy & agency roster. Buffalo Wild Wings (BWW) has filled the CMO vacancy we told you about last October.  The chain promoted Tristan Meline from brand management & innovation VP to CMO, effective January 2023. He is responsible for BWW's brand experience, strategic planning, menu development, and brand/field marketing.  BWW's target demographic: Millennial & Gen-Z male sports fans The company will likely: ...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Sales lead: This promotion will affect the company's marketing strategy & agency roster.  Aflac elevated Garth Knutson to CMO in January 2023. Knutson joined the company as brand VP in 2021. He was named interim marketing head in April 2022.  Aflac's target demographic: Gen-Xers & millennials with a male skew The company will likely: Ramp ad spend back up Experiment with new marketing channels Review the current agency roster Broadcast insights (TV ad creative...

Sales lead: This promotion may lead to agency hires or spend shifts.  OWYN promoted Julia Perez to CMO in January 2023. Perez joined the company as senior director of digital marketing in 2021. She was promoted to marketing VP in March 2022. Perez is now responsible for all of OWYN's marketing initiatives.  OWYN's target demographic: Gen-Zers & millennials The company will likely: Return to 2020 & 2021 spending levels Diversify ad placement Outsource some marketi...

Sales lead: CMO hires commonly lead to agency reviews and spend shifts, so keep an eye on this company.  My/Mochi hired Brigette Wolf as CMO, effective January 2023. Wolf most recently served as VP and global head of SnackFutures at Mondelez International. She is now responsible for all of My/Mochi's marketing operations. My/Mochi's target demographic: Gen-Zers & millennials The company will likely: Continue increasing digital spend Diversify ad placement Seek addi...

Sales lead: This promotion will affect the company's agency roster and marketing strategy. Aaron's promoted Kaylin Durham to chief marketing & digital officer in December 2022. Durham joined the company in 2018 as senior manager of digital strategy. She worked her way up to eCommerce & digital marketing VP in 2021. Aaron's target demographic: Gen-Xers & millennials  The company will likely: Revise marketing strategy Allocate more funds toward digital ads Review the...