Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales Lead: In March 2023, SoundExchange selected Stephanie Werner as its new brand marketing and industry relations SVP. Werner joined the company in August 2021 as its brand marketing and industry engagement VP. Prior to that, she was the VP and head of global marketing at Global Citizen. In her new role, Werner seems to have succeeded Esther Mireya Tejeda, who stepped down as SoundExchange's top marketer in August 2022. The company will likely: Shift strategy Start i...

Sales Lead: Luke Kigel became the advanced marketing capabilities VP at Kimberly-Clark (KC) in May 2023. Kigel was previously the integrated media VP and head of Walgreens's advertising group. The company will likely: Implement strategy shifts Pursue new sponsorship opportunities As you can tell from the video above, KC recently named Ken Jeong as its first-ever "assvertiser." Continue increasing national TV spend Ramp up digital spend Conduct agency...

Sales Lead: In June 2023, Levi Strauss appointed Curtis Hanlon as its global marketing VP. Hanlon joined the company in January 2013 and was most recently its senior global director. Now, he leads the development and execution of Levi's global brand marketing strategy, delivering plans, programs, and brand assets spanning all consumer touch points. The company will likely: Bolster D2C awareness initiatives Continue shifting its strategy, particularly its digital spend K...

Sales Lead: Volkswagen recently became a sponsor of and launched a campaign with the US Women's National Team's soccer players. Made by Johannes Leonardo, the campaign shows the parallel between the USWNT and its new Atlas and Atlas Cross Sport vehicles. It shows that the team's stars and the new vehicles are "Anything but Ordinary." The campaign will roll out during the World Cup on Fox and Telemundo along with paid social work, digital banners, podcast integrations with top soccer...

Sales Lead: Denon just launched its latest campaign from Madwell, its first-ever AOR since May 2022. Titled "PerL Pro," the campaign shows how uniquely Deon's products allow each user to personalize their music settings. Ads rolled out in June that targeted technology and business DMs in the auto and related industries. A consumer-oriented campaign will roll out in September. The brand will likely: spend, especially as it continues ramping up advertising efforts Conduct ...

Sales lead: Reach out now to offer last-minute campaign ad space.  Great Clips (GC) just rolled out its 2023 back-to-school campaign.  Country music artist Walker Hayes and his six children star in a 60-second hero spot.  It will be supported across digital & social media.  Target demographic: Gen-X & millennial parents The company will likely: Keep ramping up ad spend throughout H2 Partner with additional celebrity influencers  Broadcast insights (TV ad creativ...

Sales lead: Keep an eye on this company so that you are prepared to reach out once it hires a new CMO.  HackerRank currently has a vacancy at the CMO spot.  Monica Ohara, whom we told you about last August, is now the growth marketing VP at Shopify.  We will be sure to update you as soon as any news surfaces.  Target demographic: Businesses that need hiring assistance Once it hires a new CMO, the company will likely: Increase digital ad spend Try new ad channels Se...

Media Sales Lead: Now Foods is utilizing a new campaign to show the quality of the products. "Feel Good Spending Less" was made by Hanson Dodge, Now's AOR since 2022. It rolled out across CTV, OTT, streaming audio, print (magazines such as Real Simple and Women's Health), digital, social media, and local partnerships. Key Lead Takeaways: Get in touch soon... now?... to secure some of Now's increasing ad dollars as it continues rolling out work from its relatively new AOR. Just take Paramor...