Tennessee Titans' CMO departs following leadership shake up (Score 32)
Sales lead: The new leadership structure could lead to spend shifts or agency reviews..png)
- Tennessee Titans (TT) restructured its leadership team and chief marketing & revenue officer Gil Beverly is no longer with the team.
- It is unclear if TT plans on naming a new CMO.
- Marketing VP Kate Guerra appears to be the team's reigning top marketer.
- We will be sure to update you as soon as any news surfaces.
Target demographic: Male millennial & Gen-Z football fans
The organization will likely:
- Ramp up ad spend ahead of the 2023 NFL season
- Experiment with new ad channels
- Review the current agency roster
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: TT spent about $11.2k on digital display ads YTD, up from $1.5k spent in this channel during the same time period of 2022.
- YTD data: 2.5m impressions via programmatic ads.
- 2021-2022 spend: Full-year spend jumped from $14.4k in 2021 to $24.3k in 2022.
- Ad location: It placed 100% of these ads programmatically through Google Display Network and Google DV360 onto sites such as freep.com, detroitnews.com, usatoday.com, indystar.com, and argusleader.com.
Agency analysis:
- Opportunity: When a new CMO starts, agency changes will likely occur, so keep this company on your radar.
Insight Sources: Digital spend insights estimated by Adbeat.
