Sales lead: This partnership signals the company is targeting football fans, so reach out if you can help it reach this group.  BodyArmor just added NFL star Joe Burrow as its newest brand ambassador.  As part of the multi-year deal, Burrow will be featured in national campaigns & in OOH, digital, and social ads.  The brand's influencer roster includes NFL players such as Christian McCaffery, CeeDee Lamb, and Bryce Young.  We told you about BodyArmor's new CMO in June.  Recen...

Sales lead: These DM shifts will affect both the company's marketing strategy & agency roster.  Serta Simmons Bedding (SSB) restructured its leadership team after emerging from Chapter 11 Bankruptcy in June.  The company named Charlie Eitel CEO and Tim Oakhill CMO. The new CMO we told you about in April, Guy Longworth, is no longer with the company.  Target demographic: Millennials with a female skew The company will likely: Review its current agency roster Utilize h...

Sales lead: This company launched in 2021, so get in touch if you can help it build initial brand awareness.  Calirosa Tequila brought in Pierrick Bouquet as chief brand officer, effective May 2023. Bouquet most recently served as chief growth officer of Demeter & Co. He was the marketing VP of 21Seeds prior to that.  Target demographic: Millennials The company will likely: Keep increasing digital spend Diversify digital ad placement Seek agency partners Digit...

Sales lead: Reach out now to score some of these extra campaign ad dollars.  DoorDash kicked off its unique back-to-school campaign called "Don't Go Back to Back-to-School." It is headlined by a 45-second spot encouraging consumers to order school supplies through DoorDash. It will be supported through September across TV, paid digital, social, radio, and the DoorDash app.  The Martin Agency, Superette, and DoorDash's in-house team collaborated on creative duties.  Target dem...

Sales Lead: Catie Cambria became the NA marketing VP at Clinique in May 2023. Cambria joined from Gucci, where she was the integrated marketing VP. Now, she oversees Clinique's regional strategy and marketing plan, spanning areas such as creative, media, PR, influencer, and product. She will be Clinique's top marketer until the company selects a new CMO and SVP to succeed Carolyn Dawkins, who stepped down in January 2023. The company will likely: Implement strategy shits ...

Sales Lead: In April 2023, April Vitkus joined Dr. Martens as its Americas marketing VP. Vitkus was most recently the head of Alo Yoga's global consumer and digital marketing. The company will likely: Shift strategy Keep increasing digital spend Seek new agency partners Target demographic:  Gen-Z and millennials with a female skew Additional spending insights: Digital and social insights (digital ad spend, effectiveness, impressions, and pe...

Sales Lead: In April 2023, the Jacksonville Jaguars appointed Asia Gholston as its marketing VP. Gholston joined the team's... team... in December 2020 and was most recently its senior marketing director. She now fills the Jaguars' top marketing role since, to the best of my knowledge, the organization has yet to appoint a new CMO following Julian Duncan's departure in 2021. The organization will likely: Implement strategy shifts Ramp up spend, especially locally in FL ...

Sales Lead: Curtis Cattanach became the marketing VP at Tijuana Flats (TF) earlier this year. Cattanach joined from Marco's, where he served as a senior brand marketing director. The company will likely: Shift strategy Keep increasing digital spend Conduct agency reviews Target demographic:  Millennials Additional recent leadership shifts: This appointment closely follows TJ's 2022 appointment of CEO and board member Joseph Christina. ...

Sales Lead: Los Angeles Tourism (LAT) recently selected Allied Global Marketing as its global paid media AOR, concluding a competitive review. Allied Global Marketing will now focus on bolstering city visitations by generating brand awareness following Covid-related slumps in travel. The agency will specifically handle global media and buying and will also assist with SEO, strategy, and influencer marketing. This shift replaces MBuy, LAT's incumbent media AOR of nine years. Report...

Sales lead: These DM shifts will affect the brand's marketing strategy & agency roster.   Athleta named Chris Blakeslee president & CEO, effective August 7th, 2023. Blakeslee has been president of Alo Yoga & Bella+Canvas for the last five years.  It also hired Julia Leach as chief creative officer in May. Leach most recently served as chief brand officer of La DoubleJ.  **We are unable to confirm Blakeslee's email address util he officially begins.**  ...