Sales Lead: Duke's Mayonnaise recently selected Golden Word as its new PR agency partner. The brand will likely: Launch a new campaign Return to higher spend Seek additional new agency partners Target demographic:  Gen-X male sports enthusiasts Additional spending insights: Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance) YTD spend: So far this year, Duke's has only spent approximately $6.7k on na...

Sales Lead: Marriott recently expanded its global partnership with On Hold Marketing & Communications with two new contracts. The hotel's Courtyard High Point (NC) and Santa Clara Marriott (CA) will now work with the agency on brand-approved on-hold messaging with local customization. The company will likely: Continue shifting spend I expect this to involve an increase in localized ad space in NC and CA Implement strategy shifts Seek additional new agency ...

Sales lead: Reach out now to score some of these extra ad dollars.  Tinder's DMs revealed some details regarding its marketing plans in the Q2 2023 Match Group earnings report. It will continue ramping up ad spend due to the success of the campaign we told you about earlier this year.  It also plans on making the app more appealing and fun for a younger audience.  The dating app is working on reaching women more effectively as well.  Target demographic: Gen-Z with a female sk...

Sales lead: Reach out now to score some of these extra ad dollars.  Wingstop just kicked off a campaign starring rapper Latto.  The push will be supported across digital, social, and cinemas. The collaboration with Latto includes the new Latto's Lemon Herb Remix rub.  This is Wingstop's first big push since naming 72andSunny its creative AOR in April.  Target demographic: Gen-Z & Millennial males The company will likely: Increase ad spend for the next several months ...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales lead: Be prepared to reach out once the league finds a new marketing chief.  Major League Soccer (MLS) lost its CMO, David Bruce, in August 2023. Bruce joined the league in 2012 as senior brand & integrated marketing VP. He was promoted to CMO in December 2022. We will be sure to update you as soon as MLS names a replacement.  Target demographic: Male Gen-Z & millennial soccer fans with a Hispanic skew Once it hires a new CMO, the organization will likely: Cont...

Sales lead: Keep an eye on this company so that you are prepared to reach out once it names a new marketing leader.  Rover.com recently lost its CMO, Bill Kong, after four years. Kong is now the CMO of Vivian Health. We will be sure to update you as soon as Rover.com names a replacement.  Target demographic: Millennial pet parents Once it hires a new CMO, the company will likely: Continue ramping up digital ad spend Try new ad channels Review the current agency ros...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Vivian Health (VH) recently selected Bill Kong as CMO.  Kong is now responsible for VH's brand vision, strategy, and execution.  He spent the past four years as Rover.com's CMO. Target demographic: Healthcare professionals seeking work The company will likely: Continue trying new channels Keep ramping up ad spend Build out the agency roster Broadcast insights (TV ad c...

Sales lead: This hire will impact the company's marketing strategy & agency roster.  Chobani hired Thomas Ranese as CMO, effective August 14th, 2023.  Ranese most recently served as Lingo's interim CMO. He was Uber's global CMO from 2019 to 2022. Ranese is now responsible for all of Chobani's marketing initiatives.   **We are unable to confirm Ranese's email address until he officially begins.** Target demographic: Female Gen-Xers & millennials The company will likely: ...