Sales Lead: Dana Rosenberg joined Evernow as its CMO in June 2023. Rosenberg was previously the marketing VP at Dolls Kill. In this role, she led a team of at least 15 and owned the menopause treatment company's full-stack digital marketing and growth strategy. At Evernow, Rosenberg succeeds Alissa Reiter, who joined the company as its first CMO in September 2021 and departed in 2022. The company will likely: Shift strategy Return to higher spend Seek new ...

Sales Lead: Vital Farms (VF) recently riffed on Twitter's rebrand to X in a new campaign, "Roam Free." Made with dentsu X and VF's new creative AOR, GUT Miami, the campaign shows off VF's high farm animal care standards. The effort includes a truck with a digital display that will drive through San Francisco. It also includes other OOH elements in the city; these elements include projections, urban bus stops, and EV charging stations. The company will likely: Cont...

Sales Lead: Federal Donuts is now working with Brownstein. The company will likely: Launch a new campaign soon Make forays into new advertising channels Ramp up spend Seek additional agency partners Target demographic:  Millennials in and around PA Recent leadership shifts: This shift closely followed the January 2023 appointment of marketing and PR director Lauren Correia. ​​​​​​​Correia joined the company in 2013 as its digital ...

Sales Lead: eBay has started pivoting its marketing strategy to support shopping experiences. The company will also bolster cause marketing efforts through partnerships with organizations such as Engage for Good. EBay will continue investing in product and full-funnel marketing efforts. In a recent earnings call, the company's leadership attributed recent robust growth to its advertising, which leads me to believe spend will continue increasing (more below). The company will likel...

Sales Lead: Shutterstock's leadership mentioned in a recent earnings call that they have underinvested in marketing. The company will ramp up paid spend to improve its conversion funnel and return to business growth with an eye on ROI. Shutterstock will specifically bolster performance marketing spend in its e-Commerce sales channel during H2 2023. In Q2, Shutterstock ran more experiments - all focused on conversion effectiveness - than it did in the past three years. ...

Sales Lead: Bed Bath & Beyond (BB&B) was recently acquired by Overstock for $21.5m. Overstock will create a less outdated business model for BB&B. This deal allows Overstock to accomplish its multi-mission goal to become an exclusive online home furnishings offering. It also lets Overstock separate from the stigma of its name by offering a way to rebrand without taking years or costing a ton. The issues with its name created disappointment for liquidation deal shoppers, confu...

Sales lead: This company plans to increase ad spend, so reach out now to offer ad space.  CarParts.com announced during its recent Q2 earnings report that it has made marketing one of its top priorities.  The company's new strategy will focus on podcasts, community events, sponsorships, and social media campaigns.  CarParts' DMs believe these channels will help improve loyalty and target consumers directly.  The company has not filled the CMO vacancy we told you about in July.  ...

Sales lead: Reach out if you can help this company improve brand awareness.  Sprouts Farmers Market disclosed in its Q2 2023 earnings report that it plans to increase marketing spend to improve brand awareness. The company now allocates 80% of its budget toward digital channels.  It is also working to improve personalization and encourage customer loyalty.  Sprouts has opened 14 new stores this year with 30 total planned for 2023.  The company currently has 100 ...

Sales Lead: GrubHub recently relaunched a refreshed version of its paid loyalty program, GrubHub+. The company also established a partnership with Shell's Fuel Rewards program. GrubHub+ members can receive gold status in Shell's program. GrubHub works with other brands such as Amazon Prime, Lyft, and Bank of America The company will likely: ​​​​​​​Launch a new campaign promoting GrubHub+ Pursue additional brand partnerships Return to higher spend Condu...

Sales Lead: Per execs in a recent earnings call, Scotts Miracle-Gro (SMG)'s marketing and sales team have driven most retail traffic. The company's US consumer media advertising was noted as key to building consumer engagement, which will be up 25% this year YOY. Since SMG's strategy is paying off, it will likely continue bolstering its advertising initiatives. Starting in and continuing from fiscal 2024, the company will start diversifying its promotions and marketing promotions. ...