Campaign Imminent: Jacuzzi taps new digital AOR, starts using digital channels again (Score 43)

Sales Lead: Jacuzzi recently selected SproutLoud as its all-in-one digital marketing and channel marketing partner.

• In order to make it easier for its dealers to order, promote, and therefore sell new products, SproutLoud will focus on building better MarTech solutions, tracking key performance metrics, revealing ROI, and measuring success.
• SproutLoud's responsibilities include supporting Jacuzzi's dealer marketing portal, digital marketing for dealers, e-Commerce-like ordering, marketing analytics, ad builder with print-on-demand collateral, digital asset management, open platform integrations, and funds management.
• The company will likely:
  • Launch a new campaign
  • Continue increasing digital spend
  • Seek additional new agency partners
• Target demographic: 
  • ​​​​​​​Millennials

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: So far this year, the company has spent roughly $14.3k on digital ads.
    • Jacuzzi started utilizing digital ads earlier in 2023 for the first time since at least before 2021.
  • YTD data: The company has earned approximately 9.4m digital impressions YTD via YouTube ads.
• Additional channel insights  
  • Jacuzzi utilizes Google Ads along with print, digital, local broadcast, print, and radio ads.

Additional agency insights:

• Opportunity: Agency reviews often follow one another closely, so reach out soon to offer PR, creative, media, social media management, experiential, influencer, and/or multicultural services.
• Current agency roster:
  • ​​​​​​​​​​​​​​SproutLoud: Digital AOR (July 2023)
  • Team One: Media AOR

Insight Sources: Digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix.