Sales lead: Get in touch now to offer last-minute campaign ad space.  Shoe Carnival (SC) just kicked off its 2023 back-to-school push featuring actor Terry Crews.  Crews is not a traditional brand ambassador as his title is "Spokesfeet."  The campaign is being supported across TV, radio, digital, & social media.  SC has still not filled the marketing SVP vacancy we told you about earlier this year.  Target demographic: Gen-X & millennial parents The company will likely: ...

Media Sales Lead: Totino's recently launched a campaign promoting its signature pizza rolls in a new way. Made by Dentsu Creative, "Area 425" reflects a shift over the past two years of Totino's brand strategy to focus on teenagers. Key Lead Takeaways: The focus on teenaged consumers will likely lead Totino's digital spend to continue rising, so get in touch soon to secure some of the increasing ad dollars. Target Demographics: Gen Alpha Key Spend Notes:  Spend shift summary: D...

Sales Lead: McDonald's recently announced a new kind of expansion with test locations of a new store brand, CosMc's. The company will reportedly test these new stores in various markets starting in early 2024. The introduction of CosMc's reflects efforts to accelerate the rate at which McDonald's opens new stores. McDonald's is specifically expanding more into the S and SE since more consumers have started moving to this are. The company will likely: ​​​​​​​Continue experim...

Sales lead: Reach out if you can help this brand build initial awareness.  Readivet appointed Gabrielle Hannafan as, I believe, its first CMO in June 2023. Hannafan joins from Sarah Cannon Research Institute, where she served as marketing & communications AVP. In her new role, Hannafan is responsible for all of ReadiVet's marketing initiatives as it prepares to expand.  ReadiVet launched in 2019 and offers in-home veterinary services. Target demographic: Pet parents in Dallas...

Sales lead: This hire will impact the company's marketing strategy & may lead to agency appointments.  Fastly hired Peter Alexander as CMO in July 2023. Alexander brings extensive CMO experience from his time at Mobileum, Harmonic, and most recently, Check Point Software Technologies.  He is now responsible for all of Fastly's marketing operations. Target demographic: Businesses that need cloud services The company will likely: Return to higher spending levels Try ne...

Sales lead: Keep an eye on this company because a CMO hire will affect its marketing strategy.  Check Point Software Technologies (CP) lost its CMO of over six years, Peter Alexander, earlier this year. Alexander is now the CMO of Fastly.  During his tenure with CP, Alexander led go-to-market strategy, demand generation, and brand awareness.  We will be sure to update you as soon as a replacement is announced.  Target demographic: Businesses and governments that need cyber se...

Sales lead: Get in touch now to see if you can score some of these extra campaign ad dollars.  Saputo Cheese USA just kicked off a brand campaign for its Treasure Cave (TC) brand.  The push is called "You Might Love It Here" and is running across premium video, programmatic video, and social media.  The brand also introduced a new logo and packaging.  TC's sister brand, Montchevre, recently rebranded as well.  Target demographic: Gen-X & millennial women  The company will ...

As an Emmy Award-winning voice actor, world-renowned as the voice of Bart Simpson and dozens of other animated characters, Nancy Cartwright has entertained audiences for decades with her incredible range and versatility. In addition to being one of the top female voice actors in the industry, Cartwright has emerged as a fine artist, both as a sculptor and a painter. She has created dozens of reverse-style paintings on lucite, a technique that dates back thousands of years. Her love of ani...

Sales lead: Reach out if you can aid this company with its expansion efforts.  Chicken Salad Chick (CSC) recently disclosed some details regarding its expansion plans.  The chain, which launched in 2008, currently operates around 230 locations. Its current goal is to reach 500 by the end of 2025. CSC just announced agreements for new locations in TX, VA, IL, CO, and IN. Target demographic: Gen-X & millennial women The company will likely: Keep ramping up digital ad s...

Sales Lead: August recently appointed Diane Lewis as its new top marketer, effective June 2023. Lewis is now the company's first-ever marketer and previously served in the same role at Everden. She is now focused on expanding August's retail presence and channels. Current distribution partners include Target, into which August expanded in March 2023. August donates 1% of all D2C sales toward various non-profits, which leads me to believe it will utilize cause marketing. The comp...