Marilyn Mead, Author at Winmo

Breaking News

Winmo Partners with Contalto to Surface Branded Content Leads

Winmo has integrated select branded content insights from Contalto into its advertising database, unearthing opportunity in a fast-growing but often...

UK

by Marilyn Mead

Updated Nov 2024: Time Management Advice for Busy Sales Executives

When you are in a senior-level executive role, most of your day is spent putting out fires and managing interruptions...

Ad Sales

by Marilyn Mead

Brands Planning in Q4 2023: Prime Targets as Ad Revenue Rebounds

This just in: Magna Global revised its 2023 U.S. full year spend forecast upward for the first time in several...

Sales

by Marilyn Mead

Three Ways to Win More Sales with AI Personality Insights

While some sellers are finding that AI tools lower response rates and drive up spam warnings, Winmo users are taking...

Marketing

by Marilyn Mead

Updated July 2023: Winmo Adds Social Spending Across 5 Platforms (Interactive Tour)

In 2023, Winmo, the most widely used B2B sales intelligence tool for the advertising industry in the US and UK,...

Agency New Business

by Marilyn Mead

The List of Top Agency Search Consultants and How to Reach Them

We received a plethora of inbound requests for a quick reference guide of top Ad Agency Search Consultants for North...

Marketing

by Marilyn Mead

100+ US and UK Advertisers Planning in Q3 2022

Three in four marketers are increasing spending in 2022, according to a Gartner survey released this May. But, how can...

Sponsorship

by Marilyn Mead

Name Image and Likeness (AKA NIL): What’s all the BUZZ about?

For more than 150 years, college athletes have generated billions of dollars for the National Collegiate Athletic Association (NCAA) without...

Agency New Business

by Marilyn Mead

Updated: How to Build a Winning New Business Referral Strategy

We work with thousands of agencies – big and small – who come to us with the same question, how...

UK

by Marilyn Mead

Round-up of August’s Big UK Spenders

As brands get back to business, there were some BIG digital spend increases in August. These span across key sectors...

by Marilyn Mead

How Advertisers are Adjusting to Fan-Less Sports

Today, global sports sponsorship rights fees may fall 37% with fan-less sports. From $46.1 billion in 2019 to $28.9 billion...

UK

by Marilyn Mead

UK Movers & Shakers – June Recap

Below, check out your June recap of new marketing appointments. It is a good time to get on the radar...