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Zenith Media | Agency Profile, Contacts, AOR, Client Relationships


Service: media buying & planning

Main Telephone
(212) 859-5100
Primary Address
299 West Houston Street
11th Floor
New York, NY 10014
USA

Zenith Media Contacts

Contacts (5/136)
Name Title State
Jessica W. Senior Vice President, Investment NY
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (212) 859-5100
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 299 West Houston Street
11th Floor
New York, NY
10014
USA
Colleen H. President, Growth Practices NY
Neil V. President, Investment NY
Lauren H. Chief Executive Officer NY
Jennifer K. President & Chief Client Officer NY

Client Relationships

Current Past

Brand Service From To Media Spend
**** ******* ********* Media Buying, Media Planning *****
****** ********* Media Buying, Media Planning *
*** **** Media Buying, Media Planning ********
*** **** ********** Media Buying, Media Planning *
******** Media Buying, Media Planning ********

See Winmo sales intelligence in action

WinmoEdge

Female Opps: Coty asks dictionaries to "undefine" beauty in new campaign


Sales Lead: With its new campaign, #UndefineBeauty, made an effort to "start a movement."

  • The company conducted an experiment with 100 in which it asked them to define beauty.
  • The idea was to challenge dictionary definitions and sample sentences; after all, we all experience beauty differently.
    • Coty's initiative includes a petition that people can sign.
    • The company reached out to major dictionary publishers, asking them to reconsider their outdated (and often ageist and/or sexist) definitions - not to "redefine" but to "undefine" and remove literary restrictions.
  • The campaign is running on social media channels.
  • The company will likely:
    • Continue experimenting with cause-oriented initiatives
    • Continue increasing TV spend and return to heavier digital ad spend
  • Target demographic: 
    • ​​​​​​​Millennial and Gen-X women

Additional spending insights:

  • Broadcast insights (TV ad creative spend): View recent national TV spend for top brands - here.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: Coty allocated roughly $22.2m toward digital ads last year, less than half of the roughly $58m allocated in 2021.
    • 2022 data: In 2022, the company earned approximately 2.2b digital impressions via desktop video (45%), Facebook (26%), Instagram (24%), and desktop display (5%) ads.
      • Top site destinations for last year's desktop video ads included YouTube (92%), Twitch, yahoo.com, espn.com, and brainly.com.
  • Additional channel insights  
    • The company works with influencers and utilizes print (magazines), OOH, local broadcast, Google Ads, and TikTok ads.
    • Coty sponsors podcasts such as the Adam Carolla Show, The John Batchelor Show, The Kyle & Jackie O Show, Happier with Gretchen Rubin, and The Adam and Dr. Drew Show.
    • It additionally utilizes short-form DRTV.
      • ​​​​​​​The company has highly concentrated network TV coverage.
      • Coty's top TV network is WGN.

Additional agency insights:

Insight Sources: Broadcast insights estimated by iSpot; digital spend insights estimated by Media Analytics.