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160over90 | Agency Profile, Contacts, AOR, Client Relationships
Service: experiential marketing
- Main Telephone
- (678) 405-7720
Primary Address
3475 Lenox Road Northeast
Suite 1000
Atlanta,
GA
30326
USA
160over90 Contacts
Contacts (5/8)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Terence R. | Creative Director | GA | ||||||||||||
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| Marc F. | Associate Creative Director | GA | ||||||||||||
| Stevie B. | Director, Client Services | GA | ||||||||||||
| Sara V. | Senior Event Production Manager | GA | ||||||||||||
| Whitney P. | Vice President, Operations | GA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: DirecTV assigns more work to agency partner amid spend increases (Score 73)
- We suggested roster shifts would follow DirecTV's recent leadership shifts.
- The company will likely:
- Shift its strategy
- Continue increasing spend
- Seek additional new agency partners
- Target demographic:
- Millennials and Gen-X with a male skew
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, DirecTV's estimated full-year national TV spend skyrocketed to $40.1m from that of $1.7m in 2021.
- 2022 ad programming: Its 2022 commercials targeted male sports enthusiasts watching shows such as NFL Football, College Football, MLB Baseball, NBA Basketball, and the 2022 Little League Baseball World Series.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: The company spent approximately $52.9m on digital ads in 2022, up 7% from the approximately $49.3m spent in 2021.
- 2022 data: DirecTV ended up earning around 6.3b digital impressions in 2022 via Facebook (39%), Instagram (26%), desktop video (14%), mobile video (10%), Twitter (5%), desktop display (4%), and mobile display (1%) ads.
- Additional channel insights
- The company works with influencers and utilizes OOH, DRTV, radio, print, and local broadcast.
Additional agency insights:
- Opportunity: Additional agency shifts could follow this one, so get in touch soon to offer media, PR, and/or digital analytics services.
- Current agency roster:
- Evergib: Creative agency partner
- agency partner
- : Experiential agency partner
- : Media agency partner
- : PR agency partner
- : Agency partner
Insight Sources: Broadcast insights estimated by .
Contact - Evergib: