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97th Floor | Agency Profile, Contacts, AOR, Client Relationships


Service: digital

Main Telephone
(801) 341-1986
Primary Address
2600 Executive Parkway
Suite 180
Lehi, UT 84043
USA

97th Floor Contacts

Contacts (5/12)
Name Title State
Chris B. Chairman UT
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (801) 341-1986
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2600 Executive Parkway
Suite 180
Lehi, UT
84043
USA
Paxton G. Chief Executive Officer UT
Brandon S. Enterprise Account Director UT
Joshua M. Executive Director, Palomar UT
Amy J. Director, Sales UT

Client Relationships

Current Past

Brand Service From To Media Spend
** **** Creative, Digital *
*.*. ****** Creative, Digital *

See Winmo sales intelligence in action

WinmoEdge

Media Edge: SalesForce launches new tool for marketers


Media Sales Lead:  recently launched a new tool for marketers. It helps brands streamline their personalization services under one platform. Per EVP and GM of digital experiences Lidiane Jones, the service should help marketers "meet customers’ digital-first expectations and do more with less." The bundle includes a customer data platform, a marketing cloud personalization platform, and a marketing cloud engagement platform.

Key Lead Takeaways: SalesForce will likely launch promotional material soon to support the debut, so get in touch soon to secure last-minute ad dollars.

Target Demographics:

  • Businesses: Marketing teams starting to lean into things like automation, AI, and real-time data
  • Consumers: Older millennials and Gen-X with a strong male skew

Key Spend Notes: 

  • Spend shift summary: National TV spend has skyrocketed this year
  • Top Spending Period:

National Broadcast Analysis & Spend Breakdown:

*Note that iSpot categorizes SalesForce under Electronics & Communication: Web Services*

  • 2022 YTD Spend: $70.5m
  • 2021 FY Spend: $10.2m
  • 2020 FY Spend: $11.6mm
  • 2019 FY Spend: $0

Ad Flight Breakdown (by spend): SalesForce has launched 24 spots in 2022; the top two were "New Frontier" and "NBC: Amazing Unlocked:

Top Daypart (by impressions): Primetime (233.9m)

Top Networks (by spend): NBC, USA Network, CNBC, MSNBC, and ABC

Top Shows (by spend): The 2022 Winter Olympics, NFL Football, The Tonight Show Starring Jimmy Fallon, Chicago Med, and College Football

Top Industry/Vertical Spenders (by spend): SalesForce (29.5%), Google (22.8%), Canva (10.4%), MailChimp (8.8%), and GoDaddy (6.6%)

Digital Display & Social Media Spend Analysis & Breakdown:

  • 2022 YTD Spend: $8.5m
  • 2021 FY Spend: $12.6m
  • 2020 FY Spend: $16.9m
  • 2019 FY Spend: $10.7m

YTD Ad Flight Breakdown:

  • Q1 2022 Spend: $3.1m
  • Q2 2022 Spend: $1.1m
  • Q3 2022 Spend: $2.9m
  • Q4 2022 Spend (to date): $1.4m

YTD Impressions: ~1.2b

Top Ad Types: Twitter (42%), desktop display (27%), Facebook (19%), mobile display (6%), Instagram (3%), and desktop video (3%)

Top Purchase Channels: Direct (95%)

Top Publishers: Twitter, Facebook, marketwatch.com, cnn.com, and bloomberg.com

Top Industry/Vertical Spenders: Creative Cloud (Adobe Systems), Overwolf Ltd., Wix.com, Acrobat (Adobe Systems), and Adobe Systems (General)

Top Creative by spend; see below): (note that not all creatives debuted in 2022).

Other Media Spend Analysis & Breakdown:

Kantar: SalesForce also utilizes podcasts, print, radio, OOH, and local broadcast.

Recent & Upcoming Product Launches: New marketers' tool

Current Agency Roster: 

Insight Sources: Broadcast insights estimated by Kantar.