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3Headed Monster | Agency Profile, Contacts, AOR, Client Relationships


Service: Creative agency

Main Telephone
(972) 685-0479
Primary Address
211 North Ervay Street
Suite 450
Dallas, TX 75201
USA

3Headed Monster Contacts

Contacts (5/14)
Name Title State
Shon R. Founder, Creative Chairman & Chief Executive Officer TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (972) 685-0479
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 211 North Ervay Street
Suite 450
Dallas, TX
75201
USA
Crystal A. Partner, Chief Strategy Officer TX
Mark F. Co- Founder & Director, Design TX
Travis H. Senior Designer & Art Director TX
Kevin W. Creative Director TX

Client Relationships

Current Past

Brand Service From To Media Spend
******** ******** **** Creative, Digital ********

See Winmo sales intelligence in action

WinmoEdge

Wingstop reviews creative account amid spend increases (Score 21)


Sales lead: Reach out now to participate in the creative review.

  • Wingstop announced that it is reviewing its creative account.
  • The incumbent, Leo Burnett, won the account in 2018 and will defend.
  • Joanne Davis Consulting is handling the review for Wingstop.

Wingstop's target demographic: Male Gen-Zers & millennials 

The company will likely:

  • Review its other accounts
  • Release fresh creative or launch a campaign (once it completes the review)
  • Continue increasing spend

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Wingstop spent nearly $34.6m on national TV ads YTD. 
  • Last year: Full-year spend jumped by 45% from $19.4m in 2020 to $28.1m in 2021. 
  • 2022 ad programming: It placed ads during programming such as NFL Football, NBA Basketball, College Basketball, College Football, and Friday Night SmackDown. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Wingstop spent around $19.8m on digital display ads YTD. 
  • YTD data: 2.5b impressions via Facebook (50%), Instagram (38%), Twitter (6%), desktop video (5%), and desktop display (1%). 
  • Last year: Full-year spend increased by 35% from $15m in 2020 to $20.3m in 2021. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, twitter.com, twitch.tv, and youtube.com. 

Additional channel insights  

  • Wingstop also utilizes OOH, radio, and local broadcast. 

Agency analysis:

  • Opportunity: Get in touch with Wingstop's DMs now to get your creative pitches in.
    • Reviews tend to follow one another, so there may be an opportunity to pick up some of this company's business in 2023. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Kantar.