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1000heads | Agency Profile, Contacts, AOR, Client Relationships


Service: social

Main Telephone
(212) 941-1000
Primary Address
55 Broadway
24th Floor
New York, NY 10006
USA

1000heads Contacts

Contacts (5)
Name Title State
Mike D. Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 941-1000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 55 Broadway
24th Floor
New York, NY
10006
USA
Deanna S. Strategy Director NY
Savannah H. Director, Communications NY
AJ M. Community Manager NY
Adam W. Managing Director, Americas NY

Client Relationships

Current Past

Brand Service From To Media Spend
******** Social ********
***** ******** *** Social ******
******, ***. Social *********
********, ***. Social, Strategy, Creative *******
****, ***. Social *

See Winmo sales intelligence in action

WinmoEdge

Snapchat parent snaps up new marketer (Score 45)


Sales Lead: 

  • Ahmad-Taylor joined the company from Meta, where he served as a product marketing VP, a role reportedly very similar to this new one.
    • At Meta, he led an 800-person group across product/engineering and sales.
  • Now, Ahmad-Taylor will focus on the following: overseeing advertising and revenue product marketing; leading Snap's go-to-market and product strategy related to its advertising business; and bolstering organic growth.
  • The company will likely:
    • Shift its spend
    • Return to heavier digital spend
    • Bolster its AR capabilities
    • Launch promotional material supporting its new platforms
    • Conduct agency reviews
  • Target demographic: 
    • ​​​​​​​Primary: Millennials and Gen-X
    • Secondary: Gen Alpha and Gen-Z
    • Note: Snap is pretty well-established among younger audiences, so its national TV spend increase shows that it's trying to reach Gen-X as well.

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: In 2022, Snap's estimated full-year national TV commercial spend of $3.8m skyrocketed from that of $66.4k in 2021.
    • 2022 ad programming: Its 2022 commercials targeted the viewers of ABC's The Oscars and Dick Clark's Primetime New Year's Rockin' Eve With Ryan Seacrest 2023.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: In 2022, the company spent roughly $6.9m on digital ads, down 21% from the roughly $8.7m spent in 2021.
    • 2022 data: Snap earned around 725.6m digital impressions last year via desktop video (28%), Facebook (26%), Instagram (23%), Twitter (14%), desktop display (8%), and mobile display (2%) ads.
      • ​​​​​​​The company placed 87% of last year's desktop video ads site direct onto YouTube and the remaining 13% site direct onto Twitch.
  • Additional channel insights  
    • The company utilizes OOH, local broadcast, Google Ads, and print.

Additional agency insights:

  • Opportunity: This hire could lead to agency reviews, so if you haven't yet done so, get in touch soon to offer creative, PR, and/or digital analytics services.
    • To the best of our knowledge, the company's roster hasn't yet shifted since Snap named Colleen DeCourcy as its first-ever chief creative officer earlier this year.
  • Current agency roster:

Insight Sources: Broadcast insights estimated by .