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9Rooftops | Agency Profile, Contacts, AOR, Client Relationships


Service: full service agency

Main Telephone
(404) 991-2511
Primary Address
1000 Marietta Street NW
Suite 208
Atlanta, GA 30318
USA

9Rooftops Contacts

Contacts (2)
Name Title State
Ashley R. Account Director GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (404) 991-2511
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1000 Marietta Street NW
Suite 208
Atlanta, GA
30318
USA
Sierra B. Digital Media Planner GA

Client Relationships

Current Past

Brand Service From To Media Spend
****** *** Creative, Digital ****
*** ****-**** ******* Digital, Creative ********

See Winmo sales intelligence in action

WinmoEdge

Female Gen-X, Millennial Opps: Edible loses top marketer amid spend increases (Score 32)


Sales lead: This company's accounts will become vulnerable once it hires a new marketing VP. 

  • Edible lost Heather Schlesinger, its marketing VP, in October 2022.
  • Schlesinger is now the marketing VP of Handel's Homemade Ice Cream.
  • We will be sure to update you as soon as Edible names a replacement. 

Edible's target demographic: Millennial & Gen-X women

Once it finds a new marketing VP, the company will likely:

  • Review current agency roster
  • Make adjustments to its marketing strategy
  • Continue increasing ad spend 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Edible spent around $5.1m on national TV ads YTD. 
  • Last year: Full-year spend fell by 45% from $7.3m in 2020 to $4m in 2021. 
  • 2022 ad programming: It placed ads during programming such as USFL Football, The Golden Girls, NCIS, 90 Day Fiance, and The First 48.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Edible spent close to $4.7m on digital display ads YTD. 
  • YTD data: 586.7m impressions via Facebook (47%), Instagram (32%), desktop video (15%), desktop display (5%), and mobile video (1%). 
  • Last year: Full-year spend equaled $2.8m in 2020 and $3.1m in 2021. 
  • Ad location: It placed 97% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, aol.com, and yahoo.com. It placed 3% of these ads through multiple indirect channels onto sites such as yahoo.com, zillow.com, finance.yahoo.com, proboards.com, and astrology.com. 

Additional channel insights  

  • Edible also utilizes OOH, print, radio, and local broadcast.

Agency analysis:

  • Opportunity: Be prepared to reach out once Edible finds a new marketing leader.
  • Current roster:

Insight Sources: Broadcast insights estimated by Kantar.