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215 McCann | Agency Profile, Contacts, AOR, Client Relationships


Service: production

Main Telephone
(415) 820-8700
Primary Address
215 Leidesdorff Street
Fourth Floor
San Francisco, CA 94111
USA

215 McCann Contacts

Contacts (5/7)
Name Title State
Scott D. Founder, Partner & Chief Creative Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 820-8700
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 215 Leidesdorff Street
Fourth Floor
San Francisco, CA
94111
USA
Nicole S. Business Director CA
Brad M. Creative Director CA
Savannah H. Associate Creative Director CA
Alper K. Associate Creative Director & Art Director CA

Client Relationships

Current Past

Brand Service From To Media Spend
******* Creative *
******** ********** ******* Creative *******
******** *********** Creative ********
*** ********* ****** Creative, Digital *
*******, ***. Creative ********

See Winmo sales intelligence in action

WinmoEdge

Agency Opps: LinkedIn parts ways with social media agency partner (Score 16)


Sales Lead:

  • We will, of course, let you know if and when LinkedIn selects a replacement agency partner.
  • The company will likely:
    • Seek a new social media agency partner
    • Return to higher spend
      • I especially expect it to ramp up paid social spend
  • Target demographic: 
    • ​​​​​​​Consumers seeking jobs
    • Businesses seeking employees

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: LinkedIn has spent approximately $18.7m on national TV commercials YTD.
    • Last year: The company ended up spending around $32.4m on this channel last year after having spent 36% less, around $20.7m, in 2020.
    • 2022 ad programming: LinkedIn's 2022 commercials have targeted male sports enthusiasts watching shows such as NFL Football, College Basketball, NBA Basketball, College Football, and Shark Tank.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, the company has allocated roughly $47.8m toward digital ads.
    • YTD data: LinkedIn has earned ~6b digital impressions YTD via Facebook (55%), desktop video (18%), Twitter (10%), desktop display (8%), Instagram (8%), and mobile display (1%) ads.
    • Last year: The company's estimated full-year 2021 spend of $73.1m reached nearly triple that of $26.6m in 2020.
  • Additional channel insights  
    • The company utilizes radio and local broadcast.
    • LinkedIn sponsors podcasts such as The Daily, Today, Explained, The Ramsey Show, NPR News Now, and TED Talks Daily.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Podchaser.