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160over90 | Agency Profile, Contacts, AOR, Client Relationships


Service: sponsorship & events marketing

Main Telephone
(212) 586-5100
Primary Address
304 Park Avenue South
New York, NY 10010
USA

160over90 Contacts

Contacts (5/15)
Name Title State
Ed H. President NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 586-5100
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 304 Park Avenue South

New York, NY
10010
USA
Kate G. Account Director, Partnerships NY
Sam P. Account Director NY
Lori S. Video Director NY
Megan A. Associate Creative Director NY

Client Relationships

Current Past

Brand Service From To Media Spend
**** ******* Public Relations *
**** Creative, Digital Creative ******
***** ***** ******* Creative, Digital, Media Buying, Media Planning *
********* Creative, Digital, Media Buying, Media Planning *
********* Public Relations, Social *****

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Opps: Abercrombie & Fitch promotes CMO (Score 68)


Sales Lead: Earlier in 2022, Carey Collins Krug became the CMO at

  • Collins Krug joined the company as its marketing SVP and head in October 2018.
  • A&F has also been bolstering brick-and-mortar expansion and plans to continue doing so in 2022.
    • The company has plans for 18 A&F stores, 15 Gilly Hicks stores, and three Abercrombie Kids stores. It will also shutter around 30 stores.
    • These new locations have a new store concept complete with elevated fixtures, furnishings, presentations, and fitting rooms.
  • The company will likely:
    • Continue pursuing physical expansion
    • Return to heavier ad spend
    • Seek new agency partners
  • Target demographic: 
    • Gen-Z and millennials

Additional spending insights:

  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: Since the beginning of 2022, A&F has spent approximately $10.3m on digital ads.
    • YTD data: The retailer has earned about 1.3b digital impressions YTD via Instagram (55%), Facebook (36%), desktop video (4%), mobile video (3%), and desktop display (2%) ads.
    • Last year: In 2021, A&F spent roughly $14.4m on this channel, 16% more than the roughly $12.4m spent in 2020.
  • Additional channel insights  
    • The company utilizes OOH and works with influencers.

Additional agency insights:

Insight Sources: Digital spend insights estimated by Kantar.