(human)x | Agency Profile, Contacts, AOR, Client Relationships
Service: Interactive
- Main Telephone
- (502) 212-1390
(human)x Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Daniel K. | Co-Founder & Chief Executive Officer | KY | ||||||||||||
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Sample of Related Brands
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| Michael W. | President - Leap | KY | ||||||||||||
| Wes K. | Director, Corporate Creative | KY | ||||||||||||
| Todd L. | Director, Creative | KY | ||||||||||||
| Sarah P. | Public Relations & Social Media Strategist | KY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Zumba Fitness launches new weightloss program
Media Sales Lead: In a major return to consumer products, just launched a 6-week transformation program, providing a fun and easy weight-loss option. The campaign promotes how Zumba helps people not only with their fitness but with their emotional support; it has been proven to help holistically reduce anxiety, depression, and stress. Zumba's new transformation program includes a way to access on-demand workouts, mindfulness guidance, nutrition plans, and community accountability groups from the comfort of one's own home.
Key Lead Takeaways: Since the weight-loss craze of Q1 has just started, spend will likely ramp up to support this new initiative. Spend will also likely increase as Zumba continues rolling out more consumer products.
Target Demographics: Female millennials and Gen-X
Key Spend Notes:
- Spend shift summary: Digital spend decreased last year but will probably pick up more steam as this new work continues rolling out.
Digital Display & Social Media Spend Analysis & Breakdown:
*Note that Pathmatics categorizes Zumba under Fitness & Weightloss*
- 2022 FY Spend: $2m
- 2021 FY Spend: $2.4m
- 2020 FY Spend: $2.2m
- 2019 FY Spend: $1.8m
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $312.8k
- Q2 2022 Spend: $411.3k
- Q3 2022 Spend: $741.5k
- Q4 2022 Spend: $499.6k
2022 Impressions: ~248.4m
Top Ad Types: Facebook (69%) and Instagram (23%)
Top Purchase Channels: Direct (99%)
Top Publishers: Facebook (69%) and Instagram (23%)
Top Industry/Vertical Spenders: Noom, Inc. (8%), Planet Fitness (8%), Peloton Cycles (7%), Nutrisystem, Inc. (3%), and Tonal Systems, Inc. (3%)
Top Creative by Spend; see below: (note that not all creatives debuted in 2022).
Other Media Spend Analysis & Breakdown:
Recent & Upcoming Product Launches: 6-week Transformation Program
Current Agency Roster:
Insight Sources: Digital spend insights estimated by Pathmatics.