Back to All Agencies

Zeno Group | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations & paid media agency

Main Telephone
(310) 566-2290
Primary Address
520 Broadway
Suite 200
Santa Monica, CA 90401
USA

Zeno Group Contacts

Contacts (3)
Name Title State
Brian D. Senior Account Supervisor CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 566-2290
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 520 Broadway
Suite 200
Santa Monica, CA
90401
USA
Karla G. Account Supervisor CA
Jay J. Executive Vice President CA

Client Relationships

Current Past

Brand Service From To Media Spend
*** ****** ******* Public Relations *******
****** ****** ******* Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Kia launches campaign supporting the 2023 EV6 GT (Score 52)


Sales lead: Get in touch soon to offer last-minute campaign ad space. 

  • Kia is promoting the 2023 all-electric EV6 GT with a brand campaign. 
  • The push is headlined by a 30-second broadcast TV spot called "Silence is Powerful." 
    • Professional driver Kris Martin stars in the ad. 
    • Martin will also appear in a video series called "Sign Language Shorts." 
  • The campaign will also be supported on TikTok, paid digital, and through print ads. 
  • It worked with creative AOR David&Goliath on the campaign.

Kia's target demographic: Gen-X & millennial men

The company will likely:

  • Ramp up ad spend over the next few months
  • Continue investing in new channels like TikTok

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Kia spent about $127.5m on national TV ads YTD, close to the $126.9k spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend jumped by 35% from $105.8m in 2020 to $143.1m in 2021. 
  • 2022 ad programming: It placed ads during programming such as NBA Basketball, NFL Football, 74th Emmy Awards, The Big Bang Theory, and MLB Baseball. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Kia spent nearly $25.4m on digital display ads YTD, a slight (5%) decrease from $26.8m spent in this channel during the same time period of 2021. 
  • YTD data: 2.4b impressions via desktop video (35%), desktop display (26%), Facebook (24%), Instagram (8%), mobile display (6%), and Twitter (2%). 
  • Last year: Full-year spend increased by 16% from $27.1m 2020 to $31.5m in 2021. 
  • Ad location: It placed 96% of these ads directly onto sites such as youtube.com, facebook.com, cars.com, instagram.com, and caranddriver.com. It placed 4% of these ads through multiple indirect channels onto sites such as caranddriver.com, yahoo.com, cars.com, thehill.com, and usatoday.com. 

Additional channel insights  

  • Kia also invests in OOH, print, and local broadcast.  

Current agency roster:

Insight Sources: Broadcast insights estimated by Kantar.