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Zeno Group | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations & paid media agency

Main Telephone
(312) 396-9700
Primary Address
130 East Randolph Street
30th Floor
Chicago, IL 60601
USA

Zeno Group Contacts

Contacts (5/24)
Name Title State
Tony B. Chief Financial Officer IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 396-9700
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 130 East Randolph Street
30th Floor
Chicago, IL
60601
USA
Grant D. Chief Culture Officer & Managing Director IL
Tom C. Director, Paid Media IL
Mark S. Managing Director, Corporate Communications IL
Jane T. Senior Account Supervisor IL

Client Relationships

Current Past

Brand Service From To Media Spend
******** Public Relations, Social *
**** **** ******, ***. Creative *******
***** *** ********** Public Relations *
********, ***. Public Relations *******
******** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Aldi taps new AOR amid national TV spend increase (Score 45)


Sales Lead: Effective September 2022,

  • Zeno now handles brand and corporate reputation responsibilities including earned media, creative, influencer relations, executive positioning, CEO counsel, issues, and crisis and measurement.
    • Zeno's EVP, Lauren Kuzniar, will lead the account team, which will be headed up by its Chicago office and receive support from its NY and CA offices.
    • The agency will split creative with Weber Shandwick before fully taking over on January 1, 2023.
  • As far as strategy is concerned, the agency is focused on aiding the “high-impact storytelling about the value, quality, and price that Aldi offers its shoppers,” per Zeno MD Grant Deady.
    • Advertising will utilize storytelling to highlight the unique products customers can find at Aldi stores.
  • The company will likely:
    • Launch a new campaign soon
    • Seek new influencer partnership opportunities
    • Continue ramping up national TV spend
    • Conduct additional agency reviews
  • Target demographic: 
    • Millennials and Gen-X, particularly moms/household decision-makers
      • Storytelling-oriented advertising tends to receive notable engagement among millennials.
    • Aldi's national TV commercials target Hispanic audiences.

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Aldi has allocated roughly $452.9k toward national TV commercials YTD, about double the roughly $230.4k allocated in all of 2021.
    • Last year: The grocery store chain ended up allocating around $230.4k toward this channel last year after having allocated 31% more, around $302.7k, in 2020.
    • 2022 ad programming: Aldi's 2022 commercials have targeted Hispanic audiences watching shows such as Noticias 62, En Vivo, La Rosa de Guadalupe, Aquí y Ahora, and Mi fortuna es amarte.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: Since the beginning of 2022, the company has spent approximately $22m on digital ads, less than half of the approximately $51.4m spent by this point last year.
    • YTD data: Aldi has earned ~2.2b digital impressions YTD via desktop video/YouTube (42%), Facebook (36%), Instagram (20%), and desktop display (2%) ads.
    • Last year: The company's estimated full-year 2021 spend of $57.5m barely (1%) decreased from that of $57.9m in 2020.
  • Additional channel insights  
    • The company also utilizes radio, OOH, and local broadcast.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Kantar.