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5W Public Relations | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
(212) 999-5585
Primary Address
Three Park Avenue
New York, NY 10016
USA

5W Public Relations Contacts

Contacts (5/28)
Name Title State
John F. Chief Financial Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 999-5585
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Three Park Avenue

New York, NY
10016
USA
Erica K. Chief People Officer NY
Ronn T. Founder & Chairman NY
Dara B. Chief Executive Officer NY
Brenna G. Account Director NY

Client Relationships

Current Past

Brand Service From To Media Spend
******** Public Relations *
***-**** *************, ***. Public Relations *
****** ******* Public Relations *****
******** ******* Public Relations *
***** ***** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Parents Opps: The Strong National Museum of Play appoints PR AOR (Score 17)


Sales lead: PR appointments commonly precede additional agency hires, so reach out now to be top-of-mind.

  • 5W PR AOR in January 2023. 
  • The agency will handle PR strategy and execution.
    • This includes media relations management, strategic communications, influencer relations, and thought leadership.
  • It will also help The Strong launch new exhibits. 

The Strong's target demographic: Gen-X & millennial parents

The museum will likely:

  • Continue increasing digital spend
  • Ramp up promotional activity 
  • Review the current agency roster/outsource more duties

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: The Strong spent around $494.3k on digital display ads in 2022. 
  • 2022 data: 27.3m impressions via desktop video. 
  • 2020-2021 spend: Full-year spend jumped from $6.1k in 2020 to $22.1k in 2021. 
  • Ad location: It placed 100% of these ads directly onto sites such as youtube.com, twitch.tv, cbssports.com, and 1011now.com. 

Agency analysis:

  • Opportunity: Get in touch with The Strong's DMs to see if it plans to review its other accounts or hire more assistance.
  • Current roster:

Insight Sources: Digital spend insights estimated by Pathmatics.