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Zeno Group | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations & paid media agency

Main Telephone
(212) 299-8888
Primary Address
140 Broadway
39th Floor
New York, NY 10005
USA

Zeno Group Contacts

Contacts (5/26)
Name Title State
Barby S. Chief Executive Officer NY
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (212) 299-8888
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 140 Broadway
39th Floor
New York, NY
10005
USA

Jesse T. Senior Strategist NY
April R. Director, Marketing & Communications NY
Carolyn B. Account Supervisor NY
Amanda C. Senior Account Supervisor NY

Client Relationships


Brand Service From To Media Spend
****** Public Relations *
***** ******* ********* Public Relations *******
**** ******** ********, ***. Public Relations *
****** & ****, ***. Public Relations *****
******* Public Relations *****

See Winmo sales intelligence in action

WinmoEdge

Female Opps: Ulta taps new CMO (Score 60)


Sales Lead: Michelle Crossan-Matos is now the CMO of

  • Crossan-Matos previously served as the SVP and chief marketing, citizenship, and communications officer at Samsung.
  • Now, she will initially focus on leading Ulta's integrated marketing and loyalty program while also handling things like store design, creative, PR, consumer insight, and media.
    • Crossan-Matos will also oversee UB Media, Ulta's retail ad network.
  • She succeeds incumbent Shelley Haus, who passed away in June 2022 after having been Ulta's CMO for two years.
    • Haus oversaw many marketing initiatives such as more diversity in its marketing and successful shop-in-shop collaborations with companies such as Target.
  • She joins at a key period of growth for Ulta despite a lackluster economy and higher prices.
    • The company generated net sales of $2.3b during the last quarter, up 17.2% YOY.
    • Its net income similarly reached $274.6m, a 27.5% increase YOY.
    • Ulta is also leaning on retail expansion; it currently operates 1.3k stores and will reportedly open 47 new locations by the end of 2023.
    • As far as cause marketing is concerned, Ulta has continued its diversity and sustainability initiatives and will continue doing so.
  • The company will likely:
    • Keep pursuing diversity in its marketing and sustainability initiatives
    • Shift its strategy
    • Keep increasing digital spend
    • Seek new agency partners
  • Target demographic
    • ​​​​​​​Gen-Z and millennial women

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • 2022 spend: In 2022, Ulta spent approximately $18.7m on national TV commercials, down 27% from the approximately $25.7m spent in 2921.
    • 2022 ad programming: Its 2022 commercials targeted English- and Spanish-speaking millennials watching shows such as Friends, The Big Bang Theory, La Rosa de Guadalupe, Ridiculousness, and Young Sheldon.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • 2022 spend: The company allocated roughly $82.8m toward digital ads last year, barely more than the roughly $82.6m spent in 2921. 
    • 2022 data: Ulta earned around 9.2b digital impressions last year via Facebook (49%), Instagram (25%), desktop video/YouTube (23%), desktop display (2%), and mobile display (1%) ads.
  • Additional channel insights  
    • The company works with influencers and utilizes radio, Google Ads, and local broadcast.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .