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Zeno Group | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations & paid media agency
- Main Telephone
- (212) 299-8888
Primary Address
140 Broadway
39th Floor
New York,
NY
10005
USA
Zeno Group Contacts
Contacts (5/26)
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Barby S. | Chief Executive Officer | NY | ||||||||||||
Sample of Related Brands
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Jesse T. | Senior Strategist | NY | ||||||||||||
April R. | Director, Marketing & Communications | NY | ||||||||||||
Carolyn B. | Account Supervisor | NY | ||||||||||||
Amanda C. | Senior Account Supervisor | NY |
WinmoEdge
Female Opps: Ulta taps new CMO (Score 60)
Sales Lead: Michelle Crossan-Matos is now the CMO of
- Crossan-Matos previously served as the SVP and chief marketing, citizenship, and communications officer at Samsung.
- Now, she will initially focus on leading Ulta's integrated marketing and loyalty program while also handling things like store design, creative, PR, consumer insight, and media.
- Crossan-Matos will also oversee UB Media, Ulta's retail ad network.
- She succeeds incumbent Shelley Haus, who passed away in June 2022 after having been Ulta's CMO for two years.
- Haus oversaw many marketing initiatives such as more diversity in its marketing and successful shop-in-shop collaborations with companies such as Target.
- She joins at a key period of growth for Ulta despite a lackluster economy and higher prices.
- The company generated net sales of $2.3b during the last quarter, up 17.2% YOY.
- Its net income similarly reached $274.6m, a 27.5% increase YOY.
- Ulta is also leaning on retail expansion; it currently operates 1.3k stores and will reportedly open 47 new locations by the end of 2023.
- As far as cause marketing is concerned, Ulta has continued its diversity and sustainability initiatives and will continue doing so.
- The company will likely:
- Keep pursuing diversity in its marketing and sustainability initiatives
- Shift its strategy
- Keep increasing digital spend
- Seek new agency partners
- Target demographic:
- Gen-Z and millennial women
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- 2022 spend: In 2022, Ulta spent approximately $18.7m on national TV commercials, down 27% from the approximately $25.7m spent in 2921.
- 2022 ad programming: Its 2022 commercials targeted English- and Spanish-speaking millennials watching shows such as Friends, The Big Bang Theory, La Rosa de Guadalupe, Ridiculousness, and Young Sheldon.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2022 spend: The company allocated roughly $82.8m toward digital ads last year, barely more than the roughly $82.6m spent in 2921.
- 2022 data: Ulta earned around 9.2b digital impressions last year via Facebook (49%), Instagram (25%), desktop video/YouTube (23%), desktop display (2%), and mobile display (1%) ads.
- Additional channel insights
- The company works with influencers and utilizes radio, Google Ads, and local broadcast.
Additional agency insights:
- Opportunity: Newly hired CMOs often conduct agency reviews, so reach out sooner rather than later to get on Crossan-Matos's radar.
- Current agency roster:
Insight Sources: Broadcast insights estimated by .